Privacy policy

GrowingTale is an online service that makes films from photos using image, video and AI technology.

Depending on how you use the service, we may collect and process:

• Account and identity details - email address, name and basic details received when signing in with Google, Apple or another method.
• Photos and content you upload - photos, texts, music or audio files and other content you choose to upload to make the film.
• Films and outputs - previews, transitions, openings, alternative versions and the final films made in the service.
• Choices and actions in the service - such as the order of photos, film type, music, opening and closing note, and the edit history needed to run the service.
• Purchase and payment details - transaction details, amount, time and payment status. Full card details are processed by the payment processor and not stored by us where processing happens directly through it.
• Technical information - depending on the tools we use: IP address, browser and device type, access times, pages viewed, errors, usage and security data.
• Messages to us - what you send when you contact support or write to us.

We use the information as needed to:

• make the films, transitions, openings and other outputs you asked for;
• keep films in your account so you can come back to them;
• carry out edits and changes you asked for;
• manage the account and sign-in;
• process payments and manage transactions;
• provide service and support;
• secure the service, prevent abuse and fix problems;
• improve the site and the service;
• comply with the law and protect our rights and those of users and third parties.

We do not use information for a purpose incompatible with the one it was collected for, unless permitted or required by law.

To make films, some of the photos you upload are sent for processing by external technology and AI providers.
GrowingTale does not use the photos you upload to train general AI models of its own.
AI results may include changes in motion, facial features, background or other details; more on these limits is in the terms of use.

We do not sell your photos or personal information.
We may pass information to external providers only as needed to run the service, for example:

• AI and video-processing providers - to make transitions, animate photos, openings and video outputs.
• Image-understanding providers - a photo is sent to a model that reads what is happening in it and writes the motion direction for that photo. The photo is not used for training.
• Cloud storage and infrastructure - to host the site, photos, films and service data.
• Sign-in services - such as Google and Apple, when you choose to sign in with them.
• Payment processors - to process payments.
• Email services - for sign-in links, operational updates, receipts and support.
• Security, monitoring and analytics tools - where we use them, to secure the service, find faults and understand site usage.

We may also disclose information where required by law, a court order or a lawful demand of a competent authority, or where reasonably needed to protect rights, safety or the security of the service.

Some of our providers may process or store information outside Israel.
Such transfers are made in accordance with applicable law and appropriate data-protection mechanisms.

• Original photos - kept to make the film and allow changes, and deleted per the retention period stated in the service.
• Films and outputs - may be kept in the account so you can watch and download them again.
• Account and transaction data - may be kept while the account is active and afterwards as needed for operational, accounting, legal or fraud-prevention purposes.

Information sent to external providers may also be subject to those providers' retention periods and our agreements with them.

Your films are not public.
If you choose to create or send a sharing link, anyone who receives it may be able to view the content per the sharing settings. Who the link is passed to is your responsibility.

GrowingTale is meant, among other things, for family films, so the service may process photos of children.
When you upload a photo of a child or another person, you confirm you have appropriate permission to use it to make the film, per the terms of use.
We do not ask children to open an account or give us personal information directly.

Under applicable law you may have rights regarding your personal information.
In Israel, the Privacy Protection Law includes, among others, rights to review and correct information.
You may contact us to request, per applicable law:

• to review personal information held about you;
• to correct information that is inaccurate, incomplete or out of date;
• to delete information, where such a right exists;
• more information on how we process the information.

Privacy requests: [email protected]
We may ask for reasonable information to verify your identity before handling a request.

We take technical and organizational measures meant to protect information from unauthorized access, use, change, disclosure or deletion.
These may include encrypted communication, access controls, limited permissions, monitoring and further measures suited to the service.
No system connected to the internet can guarantee absolute security.

The site may use cookies and similar technologies needed to run it, keep you signed in, secure it and remember preferences.
We also use third-party measurement tools - Google Analytics and Microsoft Clarity to understand how the site is used, and the Meta Pixel (Facebook/Instagram) to measure advertising. These tools may set cookies and receive technical information about the visit (IP address, browser type, pages viewed and actions such as creating a preview or paying). We do not pass them photos, names or email addresses in the clear. You can limit cookies in your browser settings.

We may send operational messages the service needs, such as sign-in links, payment confirmations, film-status notices and security updates.
Marketing messages are sent only per the law and your preferences, and you can withdraw consent through the options shown.

We may update this policy from time to time, including following changes in the service, providers or the law.
The date of the last update appears at the top of the page. For a material change we give notice as circumstances and law require.

For privacy questions, requests or concerns:
GrowingTale
Email: [email protected]
You can also reach us through the "Contact" page on the site.